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A new strategic partnership in Malaysia

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GBE is present in this highly competitive market with a joint venture, backed by expertise in the Far East as well

Malaysia is not a new market for GBE. Indeed, we have consolidated our presence in the country in recent years, despite its proximity to our fiercest competitors in the world market, such as China, Korea and India. Here again, GBE has succeeded in supplying a product with a quality construction design, plus the efficiency and performance criteria that have always been our stand-out features, thanks to the joint venture with a local distributor.

It all started following a market analysis which highlighted the demand for a competitively priced product that complied to European standards. There was considerable competition and taking on the market focusing solely on the price was never going to be a winning strategy. However, the belief in the quality and potential of our production encouraged us to take up this challenge, undertaking a significant investment with our partner.

However, it is far from easy to transfer production know-how on cast resin transformers to a distant country, especially to one which has different operating methods, training and experience compared to ours. However, the desire on both sides to work together towards the common goal of securing a share in this new market has eliminated any difficulties encountered along the way.

The transformers are assembled in Malacca City, a flourishing centre on the coast between the capital Kuala Lumpur and Singapore. The production facility is new and spacious with a layout designed to speed up the production phases, but also adapted for storing transformers and for any special protective housing work required. The test room is latest generation, equipped with certified instrumentation for performing all routine tests, as well as type-based and special testing in the near future.

Lastly, another aspect which merited particular attention is staff training which was carried out at our Cast Resin division in Italy and later, in Malaysia. The training was not limited just to the production phase but also involved activities in the test room to pave the way for more effective management of the final testing of the transformers.

 


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